The Canadian Satellite Radio Industry
Although the United States initiated the development of satellite radio, Canada, the current hot path. Canadian Radio-television and Telecommunications Commission (CRTC) began hearings in 2004, the applicants ready to develop Canada’s first satellite radio broadcasting. Canadian satellite radio industry received a lot of interest, the last of three main applications were filed: XM partnerships, to raise a Sirius Satellite Radio Canada and submit an application using the standard radio and the central bank. In the third application belongs to CHUM and interstellar media, and many a surprise. This is mainly because CHUM and Astral Media have put forward different solutions proposed by Sirius and XM Radio. CHUM Tak-applied for a subscription radio services are delivered through existing terrestrial DAB transmitters. In other words, the transmitter will be those that receive satellite transmission, from where they will continue to be consumer-owned radio receiver. While the CHUM Tak-Star Media Limited and recommendations provide a complete practice in Canada, the first two to bring a hybrid technology, the United States and Canada radio channels. XM Radio and Sirius have a slight advantage lies in the coverage area of satellites already exists in parts of Canada, so a small niche audience already use their services.
Three satellite broadcasting services in Canada
Canadian Radio-television and Telecommunications Commission (CRTC) approved all three applications in June 2005, but there are a number of conditions imposed on the three solicitants. Here, as they require the CRTC:
• a minimum of eight channels to be produced in Canada and one each in Canada nine foreign channels, channels can play.
• At least 85% of the contents of the way of production in Canada (whether music or spoken language) must be Canadian.
• at least 25% of the Canadian channels must be French stations.
• at least 25% of music broadcast on Canadian channels must be new Canadian music.
• at least 25% of the music from the Canadian channels must build the future of Canadian artists.
The three companies had to accept these conditions, because they are part of the Canadian Broadcasting Regulation. The United States and its partners in Canada began to tilt the rules of the negotiations in their favor. One of the main offers two Sirius and XM Satellite Radio partnership, is that they will play 50% of the French, rather than 25% of the requirements of CRTC. As a result of the negotiations, XM Satellite Radio Receiver 5-channel broadcast by the National Hockey League player, in addition to their channel has been – XMS part of the agreement will cover the Canadian National Hockey League game. In fact, the U.S. satellite industry giants are determined to be broadcast in Canada CHUM to appeal the decision. For their actions that they said that the two U.S. companies would simply “suffocate” CHUM Tak with their presence in Canada does not allow any room for development for the entire Canadian companies. CHUM Tak also complained about the deal was cut off with the two U.S. companies. In response, Canadian Satellite Radio Inc. and Sirius Canada said that CHUM Tak in fact an attempt to gain a monopoly of the Canadian satellite radio market itself.
Today’s Canadian satellite radio
One of the main complainant, Canada, CRTC decision did not require sufficient Canadian content. This allows broadcasters made a number of additional commitments in France and Canada content. CRTC Canada’s Federal Cabinet decided to accept the September 10, 2005. XM Satellite Radio launched November 29, 2005, and Sirius on December 1 next year. XM 12.99 monthly rate for the dollar one-time activation fee of 19.99 U.S. dollars and 14.99 U.S. dollars Sirius, there is no activation fee. The two companies expect a rapid increase in the number of Ø users, though, in spite of the extra Canadian content they added to their air time, but there are still many voices of protest against the monopoly, the two companies may be in the near future .
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